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How do I enrol to receive donations for my charitable organisation?

In order to enrol and receive donations, you must be an official representative of an eligible organisation, and then follow these easy steps:

  1. Search for your charitable organisation by name or registered charity number and then select the organisation you represent. Be sure to confirm you are selecting the correct organisation, as many charitable organisations have similar names.
  2. Create an organisation administrator account and accept the AmazonSmile Participation Agreement on behalf of your organisation.
  3. Verify your email address (we recommend that you use an email address that is associated with your charitable organisation).
  4. Submit your organisation’s bank account information.
  5. Upload a copy of a bank statement to verify your organisation’s bank account information.

What is an organisation administrator?

An organisation administrator is an official representative of an organisation that has authority to access and manage AmazonSmile programme information on behalf of their charitable organisation.

How can my charity benefit from the AmazonSmile Prime Day promotion?

Your charity needs to complete AmazonSmile enrolment in order for your supporters to select your organisation for their AmazonSmile shopping. Upon completion of enrolment, your charity will benefit from the increased donations generated during Prime Day.

As a special, limited time offer during Prime Day (from 00:01 BST on 21 June 2021 to 23:59 BST on 22 June 2021), Amazon will apply an increased donation amount of 5% on the first eligible AmazonSmile purchase on Prime Day made by Prime members who enable AmazonSmile in the Amazon Shopping app from 00:01 BST on 2 June 2021 to the end of Prime Day. This represents 10x the usual donation made within Amazon Smile. All other eligible AmazonSmile purchases by Prime members on Prime Day will generate an increased donation amount of 1% (2x the usual donation rate). Prime members who had AmazonSmile in the app active on at least one device as of 1 June 23:59 are not eligible for this offer. For full AmazonSmile terms, see About AmazonSmile.

Why do you need an email address for my charitable organisation?

We require a valid email address so that we can communicate important programme information to each enroled organisation. From time to time we will send emails with information about your organisation’s donation amounts and information about AmazonSmile programme promotions.

Can you mail our organisation a donation cheque instead of sending an electronic funds transfer?

We do not mail donation cheques due to the expense of cheque processing and fulfillment. We distribute donations using electronic transfer to reduce operational expenses so we can donate 100% of the funds to eligible charitable organisations.

Will customers still be able to select my charitable organisation if I don’t enrol?

If you do not enrol your charitable organisation, including providing accurate bank account information for an electronic transfer, AmazonSmile customers cannot select your charitable organisation to receive donations from Amazon. You must enrol in order to appear as an option for customers to select your charitable organisation.

What happens if another person has already enroled my charitable organisation and they were not authorised to do so?

If your organisation has been enroled by an unauthorised person please contact us.

What are other considerations for my charity?

Charities are responsible for obtaining their own legal, tax, and financial guidance regarding participation in the programme.

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