These Programme Content Guidelines ("Guidelines")
are part of the Operational Documentation incorporated into the Participation
that governs your participation in the Programme. The Guidelines apply to your
use of our and our affiliates' trademarks and logos that we may make available
to you from time to time, including as part of any content you obtain from us
(collectively, "Amazon Marks" and each, an "Amazon Mark").
"We," "us," or "our" means Amazon
Europe Core SARL or any of its affiliates. "You" means the
person or entity using an Amazon Mark. Strict compliance with these Guidelines
is required at all times, and any use of an Amazon Mark in violation of these
Guidelines will automatically terminate any licence related to your use of the
Amazon Marks. You agree that we have the right to monitor the quality of your
use or display of any Amazon Marks and you will facilitate such monitoring.
We reserve the right to modify these Guidelines
or the Amazon Marks at any time and in our sole discretion as set forth in Section
9 of the Participation
- Limited Licence
- Licence to you: Subject to the terms
of the Participation
and solely for the limited purposes of advertising, and directing end
users to, the AmazonSmile Site in connection with the Programme, we
hereby grant you a limited, revocable, non-transferable,
non-sublicensable, non-exclusive, royalty-free licence to copy and
display the Content solely in accordance with the Participation
including these Guidelines and other Operational Documentation.
- Licence from you: Solely for the
limited purposes of promoting and operating the AmazonSmile Site, you
hereby grant each of Amazon and its affiliates a limited, revocable,
non-transferable, non-sublicensable, non-exclusive, royalty-free licence
to copy, display and use your trademarks and logos ("Your Marks").
- The licences set forth in this Section
A will immediately and automatically terminate upon your notification
to us that you no longer want to participate in the Programme, or
otherwise upon termination of the Participation
- Reservation of Rights; Submissions
Other than the
limited licences expressly set forth in Section A, we reserve all right,
title, and interest (including all intellectual property and proprietary
rights) in and to, and you do not, by virtue of the Participation
or otherwise, acquire any ownership interest or rights in or to, the Programme,
Links, link formats, Content, any domain name owned or operated by us or our
affiliates, Operational Documentation, our and our affiliates' trademarks and
logos (including the Amazon Marks), and any other intellectual property and
technology that we provide or use in connection with the Programme. Other than
Your Marks, if you provide us or any of our affiliates with suggestions,
reviews, modifications, data, images, text, or other information or content
about a product or in connection with the Participation
any Content, or your participation in the Programme, or if you modify any
Content in any way, (collectively, "Your Submission"), you
hereby irrevocably grant us a perpetual, paid-up royalty-free, nonexclusive,
worldwide, irrevocable, freely transferable right and licence to: (a) use,
reproduce, perform, display, and distribute Your Submission in any manner; (b)
adapt, modify, re-format, and create derivative works of Your Submission for
any purpose; (c) use and publish your name in the form of a credit in conjunction
with Your Submission (however, we will not have any obligation to do so); and
(d) sublicense the foregoing rights to any other person or entity.
Additionally, you hereby warrant that: (y) Your Submission is your original
work, or you obtained Your Submission in a lawful manner; and (z) our and our
sublicensees' exercise of rights under the licence above will not violate any
person's or entity's rights, including any copyright rights. You agree to
provide us such reasonable assistance as we may require to document, perfect,
or maintain our rights in and to Your Submission.
- Trademark Usage Guidelines
- YOU ARE ALLOWED TO USE THE AMAZON
MARKS ONLY WITH THE PURPOSE TO ADVERTISE THE AMAZONSMILE SITE AND
AVAILABILITY OF PRODUCTS ON THE AMAZONSMILE SITE, WITH A CORRESPONDING
LINK TO THE AMAZONSMILE SITE.
- Your use of the Amazon Marks must
(i) comply with the most up-to-date version of these Guidelines; and (ii)
comply with any other terms, conditions, requirements, and policies that
we may issue from time to time that apply to the use of the Amazon Marks,
including the most up-to-date version of the Participation Agreement
(including the Operational Documentation) (collectively, "Agreements").
- You cannot use or display any Amazon
Mark for any purpose or in any manner not specifically authorised under
the Agreements. For example, you cannot make any use or display (i) that
implies sponsorship or endorsement by us; (ii) to disparage us, our
products, or our services; (iii) that may, as determined by us, diminish or
otherwise damage our goodwill in any Amazon Mark.
- You may display an Amazon Mark only
in the exact format in which we provide it to you. You may not alter or
modify any Amazon Mark in any manner. For example, you cannot change the
proportion, color, or font of any Amazon Mark, or add or remove any
elements from any Amazon Mark.
- Each Amazon Mark must appear by
itself, in its entirety, with reasonable spacing between each side of the
Amazon Mark and other visual, graphic, or textual elements. Under no circumstance
can any Amazon Mark be placed on any background that interferes with the
readability or display of that Amazon Mark.
- Together with each piece of content
that includes any Amazon Marks, you must prominently include a statement
stating that Amazon and the Amazon logo and AmazonSmile and the
AmazonSmile logo are trademarks of Amazon.com, Inc. or its affiliates.
For example, if your Site displays the AmazonSmile logo, you would
include the following statement on the same Site component: "AmazonSmile
and the AmazonSmile logo are trademarks of Amazon.com, Inc. or its
- All rights in and to the Amazon
Marks are our exclusive property, and any goodwill generated by your use
of any Amazon Mark will inure to our exclusive benefit. You will not take
any action that is in conflict with our rights in or ownership of any
- You cannot display or otherwise use
any trademark or logo of any third party seller on the AmazonSmile Site
in connection with any Link unless you have obtained from that seller
specific written authorisation to do so.
- You cannot use any trademark of
Amazon or its affiliates (whether or not it’s an Amazon Mark), or a
variant or misspelling of such a trademark:
- In any domain name (for example,
you cannot use a domain name such as "amaozn.com",
"www.uk.com/amazonreviews", "imdb-videos.info", or
- In any username, group name, or
other identifier for any social networking site (for example, you cannot
register on a website such as Facebook, Twitter, or YouTube a username
such as "Amazon Japan," "Aammazon," "Kindle For
You," "Amazonian Seller," "Bookazon,"
"@BuyKindlesFromMe," "IMDB Number One Fan," or
- In any application, browser plug-in
or other software name (for example, you cannot use an application name
such as "Shop AmazonSmile App," "Shop Amazon App," or "Appazon,").
We reserve the right to take appropriate
action against any use without permission or any use that does not conform to
these Guidelines, at any time and in our sole discretion.